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Eliot Van Buskirk over at Wired magazine's Listening Post blog has the hilarious tale of an advertising emailgone astray: the missive in question came from one Adam Kluger of The Kluger Agency (or, according to Mr. Kluger, from an over-eager minion of his), and it offered a company called Double Happiness Jeans the opportunity to have their product name appear in the lyrics of a popular song, sung by 'one of the world's most famous recording artists.'
Two problems with that: Double Happiness Jeans is an art project involving the virtual world Second Life, and -- last but not least -- it is also part of something called The Anti-Advertising Agency, run by Jeff Crouse and Steve Lambert.
Not the most auspicious person to contact for something that even relatively pro-advertising music fans might see as an abomination, but Mr. Kluger sees as 'the opportunity of a lifetime.' Rather than dismiss his email, however, Crouse responded enthusiastically:
'On a personal note, I'd like to say that I simply don't understand all of the fuss about product placement. I say: if you can deliver me a catchy tune while simultaneously informing me about a new hot Axe body spray fragrance, well you have just saved me precious time! Words are words, whether they are about axe body spray or 'hitting me one more time'

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